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| Case Study : Mobile
Phone Design
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Nypro's Radius Product Development
teamed with our client's designers to perfect their latest mobile phone.
Seeking a partner that could complement their wireless handset technologies
with a compelling aesthetic design that would appeal to a new maker, our client
was attempting to penetrate-cell phones for young women in China.
Nypro's product development company, Radius Product Development, performed the
market research of current trends influencing the buying decisions of the
targeted demographic. The results were an industrial design that incorporated
those characteristics their targeted demographic wanted, packaged in a
mechanical design that was highly efficient to manufacture.
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| "Ensuring they
could capitalize on being first to the marketplace" |
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Nypro's value proposition didn't end there. Nypro's Asian toolmaking, molding,
painting and supply chain services were rapidly engaged to transform the design
to finish product-ensuring they could capitalize on being first to the
marketplace and set the new design standard the competitors would scramble to
follow. |
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| When Nypro's client wanted to develop a new mobile phone for
Chinese women, they worked with Nypro's full-service industrial design and
engineering company, Radius Product Development, who delivered the winning
solution. Working seamlessly, Radius Product Development teamed with the
client's designers to perfect their latest mobile phone.
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